Marketing Transformation

Problem Solvers.

Our customers seek measurable business outcomes in the form of revenue gain, efficiency improvement, risk reduction, and business insights. We quantify and prioritize opportunity cost with our solutions.

Drive Business Outcomes

To drive sustainable positive business outcomes we create, optimize, and map strategy, key performance indicators, technology/data systems, and correlated activities.

Key Performance Indicators

Indicators To Be Measured and Benchmarked Tied To Outcomes

Systems

Systems Needed To Facilitate Data Capture, Automation and Operations

Improvement

Aligning Integrated Technology, Analytics, And Operations Solutions To Produce Measurable Business Outcomes

Activities

Processes Driving Key Performance Indicator Results

Marketing Systems

Key System Types Aligned To Generate Max Value

Customer Relationship Management

Search Engine Optimization

Project Management

Digital Asset Management

Data Reporting & Analytics

Social Media

Website Optimization & Management

Lead Nurturing and Email Marketing

Identify System Gaps

Do You Have The Right Systems In Place To Outpace The Competition?

Are Your Systems Configured And Utilized Effectively With The Operation?

Key Performance Indicators

Measure What Matters

Customer Lifetime Value

Customer Retention

Lifetime Value

Customer Churn

Customer Acquisition Costs

Purchase Frequency

Average Purchase Amount

Communication Touches

Are You Measuring Lead & Lag Indicators Tied To Performance?

Correlating Activities

These Activities Leverage Systems, People & Process To Drive KPI's

Customer Loyalty Program

Customer Referral Program

Communications Plan

Customer Segmentation

Performance Media Strategy

SEO Strategy

Discounting Campaigns

Branding, Pricing, Positioning Strategy

Our Integrated Solutions Enable Maximum Value

Measure Value

Marketing KPI Dashboards

Gain key business insights that allow monitoring and continuous improvement to business performance.

View Live Dashboard

A marketing qualified lead simply refers to a lead that is ready to be given to your sales department for outreach. By identifying what a qualified lead looks like for your business—whether through form submissions, website behaviors, or some other action—you can track the steps that lead to the contact’s readiness for sales, extracting the effective points in the marketing and sales pipeline.

This is a simple KPI that allows you to measure the progress of your business in generating sales revenue. With several points of data, you can determine your business’s growth trends and projections. It’s valuable on both a top-level view, as you are tracking your business’s overall success, as well as on an individual basis, as you can apply it to your team members to develop personalized goals. This is a great way to continue boosting your company’s growth and, by extension, its revenue.

Customer lifetime value is one of the most important business metrics. It provides a picture of the business long-term and its financial viability. High CLV is an indicator of product-market fit, brand loyalty, and recurring revenue from existing customers. It is recommended that businesses monitor and optimize customer lifetime value if they are looking for steady growth.

CLV= (Avg Sales Value * Avg Transactions * Retention Time Period) * Profit Margin

Customer retention measures your business’s effectiveness in retaining customers over the long term. The adage states that engaging new customers costs more than engaging current customers; therefore, you’ll want to focus on this key performance indicator to help sharpen your business’s reputation, customer service process, and overall customer experience. At what stages after a customer exists are you losing repeat business? Where can you improve your efforts?

First, you need to understand the period to use.

CRR= (# end of the period - #aquired during) / # at the beginning of period)

Customer churn is an important metric to track because lost customers equal lost revenue. If a company loses enough customers, it can have a serious impact on its bottom line

Customer churn analysis helps businesses understand why customers don’t return for repeat business.
Churn rate tells you what portion of your customers leave over a period of time.
It’s often useful to look at churn by product, region or other granular factors.

CCR= (customers at beginning of period - customers at end of period)/customers at beginning of period

Benefits

We Impact Top & Bottom Line Results

We are uniquely positioned to bring business value to our customers with an integrated service approach designed specifically for small/mid-sized businesses, and tailored to align the right service footprint to improve given your existing technology, people and process.

We Solve Problems

Customer Obstacles.

Over the past 10 years, we have listened to the frequent challenges our customers face. Zyos Group was founded and designed to address these very problems.

These functions integrate well together, but many organizations have gaps around how they manage the combined technology strategy while considering how to incorporate IT, security and data initiatives across their businesses. We have a 5-Step-Process for evaluating and prioritizing gaps in your strategy to best practices, that are aligned with opportunity costs that can be captured with our services.

Existing technology has aged, along with processes around it and they have become a bottleneck to innovation and improvement. We have partnerships with many preferred technologies and have an expert resource pool at our disposal. This grants flexibility and agility to our customers, given our approach can work to rapidly migrate from existing legacy technology and change your processes to capture value in the new as we partner in our strategy.

Solutions Delivered

Issues Addressed.

Zyos Group is the premiere integrated business managed service provider for small and mid-sized businesses. We leverage people, process and technology expertise to quickly enable small to mid-sized businesses to achieve positive business outcomes in the form of revenue generation, cost reduction, efficiency improvement, and risk mitigation via integrated managed business services tailored to the specific needs of our customers.

Our solutions are designed to be adaptable and are unique to each business. A one size fits all approach isn't optimal for spend or performance of our services, so we spend adequate time learning about your unique challenges, systems and resources before we design a strategy and benchmark the opportunity cost against our experience. This allows us to align the proper service footprint to your needs and maximize the value you get for your investment.

Assessment, Gap Analysis, Opportunity Cost, Strategy, Execution & Support Across IT, Data and Security. This allows organizations to layer information technology, data needs, and security together to mitigate risk and maximize performance value for the services. Procuring multiple vendors to service these integrated and specialized needs proves difficult and cost-prohibitive for small and mid-sized businesses.

Differentiate From Competition

Capture benefits such as efficiency gain, risk mitigation, business insights, revenue improvement, and lower total cost of ownership all while ensuring you stay ahead of the competition.

Download Case Study

We are Unique

Our Differentiators.

We are uniquely positioned to bring business value to our customers with an integrated service approach designed specifically for small/mid-sized businesses, and tailored to align the right service footprint to improve given your existing technology, people and process.

Integrated

Measured

Results

Customized

Our Partners

Key Systems

At the end of the day, the best software product is based on your unique requirements. Regardless of the company’s size, it’s recommended to choose custom apps that can be tailored to your business goals, including current and future ones. At Zyos Group, we’re happy to deliver unique value knowing your system landscape.

CRM & Marketing

ERP

Manufacturing & Operations

Business Performance

Business Optimization

Solution Applications

Let Our Team Assess How We Can Help Transform Your Organization

With our custom solutions suited for your business, from start to finish we measure and monitor process changes and impact delivered combining technology, data, process engineering and our consulting portfolio of managed business services

Our 5 Step Transformation Framework

Value Delivered.

Our expert resources specialize in change management and business process re-engineering, while aligning specific technology to new lean processes to maximize value generated from our solutions.

Staff Productivity

Increase 90%

Operational Efficiency Improvement

Gained 85% YoY

Risk Mitigation

Remediated 100%

Cost Reduction

Reduced 50% YoY

Revenue Growth

90%

Increased Profitability

110%

Marketing Transformation

Problem Solvers.

Our customers seek measurable business outcomes in the form of revenue gain, efficiency improvement, risk reduction, and business insights. We quantify and prioritize opportunity cost with our solutions.

Drive Business Outcomes

To drive sustainable positive business outcomes we create, optimize, and map strategy, key performance indicators, technology/data systems, and correlated activities.

Key Performance Indicators

Systems

Improvement

Activities

Marketing Systems

Key System Types Aligned To Generate Max Value

Identify System Gaps

Do You Have The Right Systems In Place To Outpace The Competition?

Are Your Systems Configured And Utilized Effectively With The Operation?

Key Performance Indicators

Measure What Matters

Are You Measuring Lead & Lag Indicators Tied To Performance?

Correlating Activities

These Activities Leverage Systems, People & Process To Drive KPI's

Our Integrated Solutions Enable Maximum Value

Measure Value

Marketing KPI Dashboards

Gain key business insights that allow monitoring and continuous improvement to business performance.

Benefits

We Impact Top & Bottom Line Results

We are uniquely positioned to bring business value to our customers with an integrated service approach designed specifically for small/mid-sized businesses, and tailored to align the right service footprint to improve given your existing technology, people and process.

We Solve Problems

Customer Obstacles.

Over the past 10 years, we have listened to the frequent challenges our customers face. Zyos Group was founded and designed to address these very problems.

Solutions Delivered

Issues Addressed.

Differentiate From Competition

Capture benefits such as efficiency gain, risk mitigation, business insights, revenue improvement, and lower total cost of ownership all while ensuring you stay ahead of the competition.

We are Unique

Our Differentiators.

We are uniquely positioned to bring business value to our customers with an integrated service approach designed specifically for small/mid-sized businesses, and tailored to align the right service footprint to improve given your existing technology, people and process.

Integrated

Measured

Results

Customized

Our Partners

Key Systems

Business Optimization

Solution Applications

Let Our Team Assess How We Can Help Transform Your Organization

With our custom solutions suited for your business, from start to finish we measure and monitor process changes and impact delivered combining technology, data, process engineering and our consulting portfolio of managed business services

Value Delivered.

Our expert resources specialize in change management and business process re-engineering, while aligning specific technology to new lean processes to maximize value generated from our solutions.

Staff Productivity

Operational Efficiency Improvement

Risk Mitigation

Cost Reduction

Revenue Growth

Increased Profitability

Contact Us.