Variant 01
Website
Build + operate. The Astro + Tailwind customer-site template that powers McMahons and FSM. Config-driven; one file per customer; auto-deployed on push.
Solutions · GaaS
Growth operations on autopilot, measured against your OKRs.
Big-4 firms won't touch SMB-tier engagements. Boutiques chase enterprise pricing. SMB B2B, local trades, home services, professional practices, is structurally underserved. GaaS is the productized motion that brings agentic operations to the businesses that actually need them.
Five productized variants
Buy one, several, or the bundle.
Each variant is operated on Zyos OS. The cadence is the same; the surface is different.
Variant 02
GBP optimization
Google Business Profile cadence: posts, Q&A monitoring, service-area accuracy, citation health, review velocity tracking.
Variant 03
Ads + LSA
Paid optimization agent runs continuously. Bid adjustments, creative refresh, audience expansion/exclusion, budget rebalancing across channels. Including Local Services Ads where applicable.
Variant 04
SEO content
Topic discovery → draft → editorial review → publish → measure → next-topic recommendation. The content engine cadence productized.
Variant 05
GEO
Generative engine optimization, getting cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Quick-answer-shaped content, entity stacking, citation tracking.
What you see
The dashboards GaaS customers open every morning.
No Google Sheet status reports. The pipeline lives inside Zyos OS, visible to you any time.
Live in Zyos OS
SEO Baseline + Quarterly Trend
Rank tracking, organic + GEO impressions, citation consistency. The instrumentation that runs underneath every Integrated Marketing engagement.
Live in Zyos OS
Reviews Velocity
Reviews monitored across platforms, response drafting queued, velocity tracked against the quarter target.
Live in Zyos OS
GaaS Pipeline Health
Combined SEO + GBP + reviews + ads view. The one screen GaaS customers and Zyos open every morning.
Live in Zyos OS
QBR Report Output
The recurring quarterly artifact. Value-impact recap + variance vs target + re-prioritization decisions.
The customers
McMahon's Jersey Shore Powerwash + Fresh Start Movers.
Two live GaaS engagements running the productized motion today. Full case studies land as customer permissions clear; the outcomes catalog (anonymized where required) is on /case-studies.
GaaS customer #1
McMahon's Jersey Shore Powerwash
Website, GBP, ads, reviews velocity, SEO content, operated continuously. Full case study is in production · permission pending for the headline metric.
GaaS customer #2
Fresh Start Movers
Same productized motion, different vertical. Live engagement; case study and outcomes drop on /case-studies as permission clears.
The platform underneath
GaaS is powered by the Zyos Operating System.
Same OS that powers every customer engagement. The growth motion is productized on top, not bolted-on tooling.
Growth as a Service, FAQ
What buyers ask about GaaS.
Lifted from prospect calls. Published as FAQPage schema for AI Overview + PAA citation.
What is Growth as a Service?
Growth as a Service (GaaS) is a continuous service in which Zyos Group operates a small business's entire growth function, website, Google Business Profile, paid ads + Local Services Ads, SEO content, generative engine optimization (GEO), reviews and citations, measured against quarterly OKRs. A productized agentic-AI growth play built for the SMB tier. Powered by Zyos OS.
Who is GaaS for?
SMB B2B, local trades, home services, professional practices, that are structurally underserved by Big-4 firms (which won't touch SMB-tier engagements) and by enterprise boutiques (which chase larger accounts). McMahon's Jersey Shore Powerwash and Fresh Start Movers are two live GaaS engagements running today.
What are the five GaaS variants?
Website (build + operate the customer-facing site), GBP optimization (Google Business Profile cadence: posts, Q&A monitoring, citation health, review velocity), Ads + LSA (paid optimization including Local Services Ads), SEO content (topic discovery → draft → editorial review → publish → measure), and GEO (generative engine optimization, getting cited by ChatGPT, Perplexity, Claude, and Google AI Overviews).
How does a GaaS engagement work?
GaaS is As-A-Service: a continuous engagement scoped by variant. Customers can take one variant, several, or the bundle. Support is part of the service, Zyos Service Desk handles ticketing, SLA, and escalation routing. Every engagement begins with Process Intelligence Implementation as the first delivery cycle.
What is GEO (generative engine optimization)?
GEO is the practice of structuring website content and metadata so it gets cited as a source by LLM-mediated answer engines, ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot. Tactics include quick-answer-shaped content, entity stacking via JSON-LD schema, llms.txt publishing, explicit AI-crawler allowlisting, FAQ schema, and citation tracking. GEO sits next to classical SEO; the two rankers are different.
Ready when you are
Start the GaaS intake.
Tell us your industry, your geography, and your current bottleneck. The diagnostic tells you whether GaaS is the right variant, and which sub-variants to start with.